01
Flagship · Productized starting point
FrontDesk — Inquiry Capture
Recover missed calls and web leads with an immediate response, owner alerts, and one visible inquiry queue.
One place for every new inquiry and next action.
Digital front door for local service businesses
Turn outdated websites, missed calls, and slow follow-up into booked work.
NorthTen helps phone-driven local businesses look credible, respond faster, and keep every inquiry visible with modern websites and practical intake automation.
Request a digital front door review
15–30 minutes. One clear recommendation. No obligation.
From first search to booked work
Get found and trusted
A credible presence earns the click and the call.
Capture the inquiry
Calls and forms receive a timely acknowledgement and remain visible.
Own the follow-up
A visible owner and next action, tracked until completed or closed.
- Works with your current tools
- Human-reviewed before launch
- Managed for you, with a clear exit path
The digital front door
The full customer path has six connected stages.
Good businesses lose inquiries in the gaps between first impression and follow-up. The digital front door is the whole path, from local discovery to a visible next action.
Found
A nearby search surfaces the business.
Trusted
A modern site makes the next step clear.
Contacted
A call or web inquiry comes in.
Captured
A timely acknowledgement and structured record.
Assigned
A visible owner and next action.
Followed up
Tracked until completed or closed.
Found → Trusted
Website ModernizationContacted → Captured → Assigned
FrontDesk — Inquiry CaptureFollowed up + deeper operational connection
Custom Workflow AutomationWhat NorthTen builds
What you can start with.
Start with the layer that addresses the clearest gap. Add another when the workflow and economics support it.
02
Website Modernization
Launch a credible, mobile-first website built around calls, quote requests, local proof, and clear next steps.
A clearer path from local search to the right next step.
03
Custom Workflow Automation
Connect intake, routing, follow-up, and reporting around the tools and workflow your team already uses.
The workflow behind the front door stays connected.
Build proof
Built, tested, and inspectable.
Examples from NorthTen demo environments across auto, dental and home services. These are product and concept examples, not client outcome claims.
A.Live internal demo
FrontDesk inquiry visibility
Calls, messages, forms, and missed calls feed one visible operator queue. The queue makes channel, urgency, status, and inquiry age inspectable without claiming it is the entire end-to-end journey.
- Calls, messages, forms, and missed calls
- Channel and urgency
- Status and inquiry age
- One visible operator queue
Live internal demoImage evidence
FrontDesk inquiry visibility
Synthetic demo inquiries from multiple channels shown together in one operator queue.
In developmentImage evidence
Source-grounded website concept
Uncommissioned concept built from public business information. Not a client engagement.
Open live concept preview →Internal systemImage evidence
Needs-attention operator queue
Synthetic demo exceptions keep urgency, context, and the next operator action visible.
Supporting evidence
Separate demo examplesLive internal demoImage evidence
Immediate customer acknowledgement
Cropped NorthTen Front Desk acknowledgement from an auto-services demo thread.
Live internal demoImage evidence
Structured owner alert
Cropped Maple Grove Dental demo alert showing the request, summary, follow-up status, assignment, due time, and priority.
Live internal demoImage evidence
Urgent escalation
Cropped GC Home Services demo escalation with personal phone and address details redacted.
Kevin MercadoFounderToronto, Ontario
The accountable founder
Enterprise workflow discipline, applied to local service businesses.
NorthTen is led by Kevin Mercado, with BA/PM experience across three of Canada’s Big Five banks and a background in workflow and implementation delivery.
Founder-led, accountable delivery from review through implementation.
How it works
Review. Build. Own.
01
Review the whole path
In 15–30 minutes, we review the website, intake, handoff, and follow-up path. Within 24 hours, you get one written recommendation: the clearest gap, the smallest useful starting point, and a scoped price signal.
02
Build the smallest useful fix
That may be a modern website, missed-call recovery, form capture, or a follow-up workflow. We build the focused first system, test it, and keep a human review gate before launch.
03
Own the working system
You control your business accounts and data wherever practical. We document the workflow, disclose vendor dependencies and usage costs, and provide an exit path for material platform components.
Industry focus
The same digital front door system, built for your industry.
Dental and auto are the current focus. Home services is the next adaptation of the same website, inquiry-capture, and follow-up pattern.
Dental Clinics
Patient Capture + Front Desk Recovery
Missed-call text-back, after-hours voice intake, cancellation recovery, treatment follow-up, and an insurance task queue. Four modules. Start with one.
See the systemAuto Services
Inquiry Capture + Shop Ops Layer
Missed call capture, Google booking intake, status update automation, deferred repair follow-up, and open bay recovery. Four modules. Start with one.
See the systemHome Services
Coming nextInquiry Capture + Follow-Up for Trades
For HVAC, plumbing, electrical, roofing, restoration, and repair businesses where calls, quotes, and fast follow-up drive revenue.
Ask about this verticalDigital Front Door Review
Not sure what to fix first?
In a Digital Front Door Review, we map your website, intake, and follow-up flow, then recommend the smallest useful starting point. You get one written recommendation you can act on, with no obligation to proceed.
Request a digital front door review
15–30 minutes. One clear recommendation. No obligation.
FAQ
Common questions.
What does the review actually include?
A 15–30 minute call where we map your website, online presence, intake flow, and follow-up process — where it’s weak and where leads are leaking. Within 24 hours you get a written recommendation: the specific gap to address first, what we’d build, the expected outcome, and the cost. No obligation to proceed.
What kinds of businesses do you work with?
Local service businesses that win work through calls, quote requests, and appointments — dental clinics, auto shops, HVAC contractors, plumbers, electricians, roofers, restoration companies, property managers, and others where the phone drives revenue. If your business has an outdated website or no website, loses calls to voicemail, or follows up too slowly, the review will tell you quickly where to start.
How long does it take to set up?
The timeline depends on what the review identifies. A focused website or inquiry-response system is a smaller build than a multi-workflow install. Before work begins, you get a written scope, build sequence, review points, and estimated launch window.
Do I own the system?
You control your business accounts and data wherever practical. We document the workflow, disclose vendor dependencies and usage costs before approval, and provide an exit path for material platform components.
Do I need to change all my current tools?
No. We build around what you already have — whether that’s a PMS, a shop management system, or just a spreadsheet. We don’t rip anything out. We add the workflow layer that makes what you have work properly.
What if I’ve already tried something like this?
That’s common. Most people have tried a chatbot or AI answering tool that didn’t deliver. The reason is usually that those tools stop at the conversation — they capture a lead but don’t do anything with it. We build the full system: intake, logging, alerting, escalation, and follow-up tracking. That’s the part that was missing.
What does it cost?
Pricing depends on what the review identifies. Website work, implementation setup, ongoing managed workflow service, and third-party usage costs are scoped separately so you can see what each part covers before approving the build.